Lucky Iron Life

Lucky Iron Life’s cooking tools (the Lucky Iron Fish and Leaf) are designed to help you fortify your daily meals and drinks with extra iron. It is an effective, more sustainable and a gentle source of iron that the whole family can use.

Case Study: Lucky Iron Life – Achieving Social Media Success

Overview: Kefi was hired to help Lucky Iron Life with content creation and social media management across Instagram, TikTok, Pinterest, Youtube, and blog posts, along with helping out with customer service tasks. Through strategic content creation and management, the brand witnessed growth and success across multiple platforms.

Key Achievements

1. Viral Impact on TikTok: Lucky Iron Fish achieved a significant milestone by generating 4.9 million organic, unsponsored likes on TikTok. The brand’s most viral video garnered an impressive 21 million views, showcasing the product’s uniqueness and resonating with a global audience.

2. Instagram Community Growth: The brand successfully grew its Instagram following to 43,000 engaged followers, strengthening its digital presence and fostering a community of health-conscious individuals.

3. Product Demand Surge: The heightened social media visibility contributed to a surge in product demand, leading to the product temporarily going out of stock—a testament to the successful brand strategy and consumer interest.

Strategies for Success

• Content Creation and Platform Management: Lucky Iron Fish’s social media success was driven by consistently creating and posting content across TikTok, Instagram, and Pinterest. This multi-platform approach ensured the brand’s message reached diverse audiences effectively.

• Engaging Blog Articles and Ad Content: Beyond social media posts, the brand’s strategy included crafting compelling blog articles and targeted ad content that reinforced the product's benefits and story, boosting visibility and credibility.

• Customer Service and Engagement: To build deeper connections and enhance trust, Lucky Iron Fish managed customer service interactions proactively. This approach not only increased user engagement but also fostered community loyalty and positive brand sentiment.

Conclusion: The results of Lucky Iron Fish’s social media strategy exemplify the power of well-executed content and community engagement. The combination of viral videos, strategic multi-platform content distribution, and responsive customer service contributed to a surge in product demand and an expanding online community, positioning Lucky Iron Fish as a leader in its niche.

Copper Banking

Copper set out to help build the first financially successful generation with its financial education-first banking product.

Case Study: Growing Copper Banking’s Digital Presence

Challenge:
Copper Banking sought to enhance its social media presence, starting with TikTok, to connect with Gen Z users and drive engagement. As the platform grew, it became evident that building a broader community around the brand would amplify its reach and impact.

Solution:
Kefi Digital Media was initially brought on board to craft compelling TikTok scripts that resonated with Copper Banking's target audience. The collaboration quickly evolved into a larger role, focusing on community management for Copper Banking’s Facebook group and Discord community.

Key strategies implemented:

• TikTok Content Creation: Developed relatable and witty scripts tailored for Gen Z, leveraging trends and relatable financial advice to capture attention.

• Community Management: Fostered engagement and meaningful connections in both the Facebook group and Discord communities, responding promptly to inquiries, moderating discussions, and initiating interactive events.

• Growth Tactics: Hosted exclusive events, challenges, and polls to boost participation and retention in the online communities.

Results:
In just one year:

• Grew the Facebook group and Discord community to over 14,000 active members combined.

• Created a vibrant, supportive environment where members felt heard and engaged.

• Helped position Copper Banking as a go-to resource for Gen Z financial literacy through authentic, relatable content.

Haven Refugees

Haven is a registered Canadian charity that helps connect Canadians with refugees.

Objective: To grow Haven’s user base and support its mission of helping refugees integrate into Canadian society.

Challenge:
When Haven Refugees partnered with Kefi Digital Media, the platform had fewer than 700 users. The organization needed a robust organic and paid social media strategy to amplify its mission, grow its user base, and effectively connect refugees with supporters across Canada.

Solution:
Kefi Digital Media was brought on board as the social media manager, tasked with driving user acquisition and engagement through a comprehensive strategy.

Key initiatives included:

• Organic Growth: Developed engaging social content tailored to Haven’s unique mission, leveraging storytelling to connect with a wider audience.

• Paid Advertising: Created and optimized targeted ad campaigns to attract refugees and supporters to the platform, maximizing ROI.

• Customer Service: Streamlined and managed inquiries, ensuring seamless communication between Haven and its users.

• Community Engagement: Fostered a sense of community through interactive posts, newsletters, and targeted outreach to both refugees and supporters.

Results:
In the first year:

• Grew the user base from under 700 to over 7,000, a 10x increase.

• Helped hundreds of refugees improve their Canadian Language Benchmark (CLB) levels, enabling better integration into Canadian society.

• Established a strong presence across social platforms, driving both awareness and action.

Wholesome Culture

Wholesome Culture was a profit-for-a-purpose apparel brand that centred it’s mission around being socially conscious.

Case Study: Elevating Wholesome Culture’s Impact

Objective: To grow and engage a community around ethical and socially conscious living.

Challenge:
Wholesome Culture aimed to expand its reach and reinforce its mission of promoting an ethical, sustainable lifestyle. The brand needed a strong social media and advertising strategy to build its community and create meaningful partnerships with like-minded businesses and charities.

Solution:
Kefi Digital Media was brought on as the social media and ads manager, taking a holistic approach to growth and engagement.

Key initiatives included:

• Community Growth: Leveraged organic and paid strategies to scale Wholesome Culture’s community to over 850,000 members.

• Collaborations: Built partnerships with ethical brands and charities, coordinating 1-2 monthly giveaways that resonated with the community’s values.

• Behind-the-Scenes Content: Traveled to a photoshoot to capture authentic, behind-the-scenes moments, providing Wholesome Culture with rich content that deepened community connection.

• Ad Campaigns: Crafted and optimized ad campaigns to amplify the reach of the brand’s ethical mission and product offerings.

Results:

• Grew the community to over 850,000 members, establishing Wholesome Culture as a leading voice in ethical living.

• Coordinated successful monthly giveaways, driving engagement and fostering partnerships with socially conscious businesses.

• Strengthened brand storytelling with high-quality behind-the-scenes content.

• Reinforced Wholesome Culture’s mission through collaborations with charities and like-minded brands.