Wholesome Culture
Wholesome Culture was a profit-for-a-purpose apparel brand that centred it’s mission around being socially conscious.
Case Study: Elevating Wholesome Culture’s Impact
Objective: To grow and engage a community around ethical and socially conscious living.
Challenge:
Wholesome Culture aimed to expand its reach and reinforce its mission of promoting an ethical, sustainable lifestyle. The brand needed a strong social media and advertising strategy to build its community and create meaningful partnerships with like-minded businesses and charities.
Solution:
Kefi Digital Media was brought on as the social media and ads manager, taking a holistic approach to growth and engagement.
Key initiatives included:
Community Growth: Leveraged organic and paid strategies to scale Wholesome Culture’s community to over 850,000 members.
Collaborations: Built partnerships with ethical brands and charities, coordinating 1-2 monthly giveaways that resonated with the community’s values.
Behind-the-Scenes Content: Traveled to a photoshoot to capture authentic, behind-the-scenes moments, providing Wholesome Culture with rich content that deepened community connection.
Ad Campaigns: Crafted and optimized ad campaigns to amplify the reach of the brand’s ethical mission and product offerings.
Results:
Grew the community to over 850,000 members, establishing Wholesome Culture as a leading voice in ethical living.
Coordinated successful monthly giveaways, driving engagement and fostering partnerships with socially conscious businesses.
Strengthened brand storytelling with high-quality behind-the-scenes content.
Reinforced Wholesome Culture’s mission through collaborations with charities and like-minded brands.
