Copper Banking

Copper set out to help build the first financially successful generation with its financial education-first banking product.

Case Study: Growing Copper Banking’s Digital Presence

Challenge:
Copper Banking sought to enhance its social media presence, starting with TikTok, to connect with Gen Z users and drive engagement. As the platform grew, it became evident that building a broader community around the brand would amplify its reach and impact.

Solution:
Kefi Digital Media was initially brought on board to craft compelling TikTok scripts that resonated with Copper Banking's target audience. The collaboration quickly evolved into a larger role, focusing on community management for Copper Banking’s Facebook group and Discord community.

Key strategies implemented:

• TikTok Content Creation: Developed relatable and witty scripts tailored for Gen Z, leveraging trends and relatable financial advice to capture attention.

• Community Management: Fostered engagement and meaningful connections in both the Facebook group and Discord communities, responding promptly to inquiries, moderating discussions, and initiating interactive events.

• Growth Tactics: Hosted exclusive events, challenges, and polls to boost participation and retention in the online communities.

Results:
In just one year:

• Grew the Facebook group and Discord community to over 14,000 active members combined.

• Created a vibrant, supportive environment where members felt heard and engaged.

• Helped position Copper Banking as a go-to resource for Gen Z financial literacy through authentic, relatable content.