Haven Refugees

Haven is a registered Canadian charity that helps connect Canadians with refugees.

Objective: To grow Haven’s user base and support its mission of helping refugees integrate into Canadian society.

Challenge:
When Haven Refugees partnered with Kefi Digital Media, the platform had fewer than 700 users. The organization needed a robust organic and paid social media strategy to amplify its mission, grow its user base, and effectively connect refugees with supporters across Canada.

Solution:
Kefi Digital Media was brought on board as the social media manager, tasked with driving user acquisition and engagement through a comprehensive strategy.

Key initiatives included:

• Organic Growth: Developed engaging social content tailored to Haven’s unique mission, leveraging storytelling to connect with a wider audience.

• Paid Advertising: Created and optimized targeted ad campaigns to attract refugees and supporters to the platform, maximizing ROI.

• Customer Service: Streamlined and managed inquiries, ensuring seamless communication between Haven and its users.

• Community Engagement: Fostered a sense of community through interactive posts, newsletters, and targeted outreach to both refugees and supporters.

Results:
In the first year:

• Grew the user base from under 700 to over 7,000, a 10x increase.

• Helped hundreds of refugees improve their Canadian Language Benchmark (CLB) levels, enabling better integration into Canadian society.

• Established a strong presence across social platforms, driving both awareness and action.